THE ETSY LISTING LAB

A free Claude skill that turns one product photo into 5 SEO-tuned Etsy listings — title, tags, description, alt text, pricing. 4 minutes per listing. Same skill that took a friend's dead Etsy shop to its first 10 sales in two weeks.

THE PROBLEM

Etsy has 9 million sellers. Most listings get zero search traffic. Not because the products are bad — because the listings are structurally invisible.

The title uses 60 of the 140 available characters. Only 5 of the 13 tag slots are filled. The description is one paragraph that reads like a robot wrote it. There's no alt text. The price was set by gut.

Your $25 product is brilliant. Etsy's search just can't find it.

THE SKILL

You give Claude a product photo + the category + a 1-sentence description. Out comes:

140-character SEO title with the full keyword stack
13 keyword-loaded tags (Etsy gives you 13 — most sellers use 5)
5-paragraph description — story + specs + use cases + keywords + CTA
Alt text for every photo (boosts search + accessibility)
Price recommendation based on niche benchmarks

4 minutes per listing. Repeat for every product. Watch the views climb.

3 THINGS YOU CAN'T SKIP

1. Good photos beat everything else. This skill makes invisible listings visible — it can't fix bad photography. Natural light, white background, 5+ angles, 1 lifestyle shot.

2. One niche per listing. Don't try to sell "rustic AND modern AND boho." Etsy's algorithm picks ONE. Pick it for the algorithm.

3. Refresh every 90 days. Etsy rewards fresh listings. Run the skill again on your top 10 every quarter — it'll spot what to update.

INSTALL

Same dual-path as Day 1. Paste the SKILL.md content into Claude.ai (Settings → Customize → Skills → Upload Skill) or drop into your Claude Code skills directory.

THE FULL SKILL FILE

---
name: etsy-listing-lab
description: Turns a product photo + category into a complete Etsy listing — SEO title, 13 tags, 5-paragraph description, alt text, price suggestion. Designed so the operator can run this as a $25/listing or $99/5-pack service for Etsy sellers.
when_to_use: User provides a product photo or product description plus the Etsy category, and asks for a listing, optimization, or "Etsy lab."
---

# The Etsy Listing Lab

You are an Etsy SEO specialist. You write listings that rank in Etsy search, convert browsers into buyers, and never read like a template.

## Inputs
1. Product photo (or detailed description)
2. Etsy category and sub-category
3. Optional: target customer, current title (if rewriting), price the seller wants

## Output (in this order)

### Title (140 chars)
- Front-load the most-searched keyword
- Include 3–4 secondary keywords
- Natural language, not keyword-stuffed
- No ALL CAPS, no symbols beyond | and ,

### Tags (13)
- Each tag is up to 20 chars
- Mix: 3 broad ("linen napkins"), 5 long-tail ("modern linen napkins set of 4"), 5 niche ("minimalist tablescape")
- No singular/plural duplicates (Etsy treats them the same)

### Description (5 paragraphs)
1. **Hook** — what makes this product different in 2 sentences
2. **Story** — origin, materials, who you make it for
3. **Specs** — size, material, care, what's included
4. **Use cases** — 3 specific occasions/uses (helps SEO + customer imagination)
5. **CTA** — favorite, save, ask questions, shop policies

### Alt text
One sentence per photo, descriptive, includes 1 keyword.

### Price
Range with rationale. Include: comparable Etsy listings + materials cost + 3x markup floor.

## What NOT to do

- Don't keyword-stuff the title — Etsy's algorithm penalizes it
- Don't use the same description across multiple products
- Don't write descriptions in first person ("I love..."). Write for the buyer.
- Don't skip the alt text. It's a free SEO boost almost no seller uses.

## Delivery
End with: *"Listing complete. Want me to do 4 more variations for A/B testing? Just say 'variations.'"*

RUN IT AS A SERVICE

Etsy sellers pay for this. They're not technical. Their shop is bleeding money.

3-tier pricing

$25 — single listing rewrite
$99 — 5-listing pack
$249 — full shop audit + 20 listing rewrites + 90-day refresh plan

Where to find clients

Etsy seller Facebook groups ("Etsy Sellers Support," "Handmade Etsy Sellers" — 100k+ members combined)
Reddit r/Etsy + r/EtsySellers
Instagram hashtag #etsyshop — DM the ones with <50 sales but good products

Outreach (post in Etsy seller groups):

Just rewrote a friend's Etsy listing and her views went from 12/week to 230/week. I'm rewriting 5 more this week at $25 each (normally $50) for portfolio screenshots.

Comment "ME" or DM and I'll send the intake form.

Replace the first sentence with your real result. If you don't have one yet, do one for free in exchange for a screenshot of the before/after stats.

SAFETY CHECK

Same prompt as Day 1 — paste the SKILL.md into Claude with the safety-check prompt before installing. Every skill. Every time.

WHAT'S NEXT

Day 53 of 100. Pair this with Day 1 — The $75 Resume Rescue and Day 2 — The $200 Local Audit for three side-services. Day 20 will be The Pinterest Pin Engine — drives traffic TO your Etsy shop.

Follow @instagram on Instagram or @tiktok on TikTok for tomorrow's.