A free guide by Fadia Joheir ↗ INSTAGRAM · ↗ TIKTOK

SAVE THIS

THE $200 LOCAL AUDIT

A free Claude skill that builds a 2-page local business audit in 8 minutes. Same skill solopreneurs in my circle are running as a $200 side service. Pitch script, outreach templates, and the audit framework — all free.

THE PROBLEM

Every local business is bleeding customers right now and most of them don't know it.

The dentist whose Google profile shows two photos and a wrong phone number. The bakery whose Instagram bio doesn't list an address. The yoga studio whose website takes nine seconds to load on mobile. The auto shop whose last five reviews went unanswered.

These aren't fixable with bigger ads or a fancier logo. They're fixable in an afternoon — if someone just tells the owner what's wrong.

That someone could be you. The work takes 8 minutes per audit with this Claude skill. Most owners pay $200 for it. Some pay more.

THE SKILL

You give Claude a business name, city, and website URL. The skill builds a 2-page audit covering:

Google Business Profile — completeness, photos, hours, review response rate
Website — mobile speed, contact form, broken links, missing pages
Social media presence — which platforms, posting frequency, engagement rate
Online reviews — last-30-days sentiment, response rate, top complaints
3 specific recommendations — the highest-ROI fixes, ranked by ease

Eight minutes. One business. One audit. One $200 service.

SAMPLE OUTPUT

Audit summary — Sunrise Yoga Studio · Austin, TX

⚠️ Google Business Profile is 65% complete — missing service menu, no photos in last 90 days, holiday hours never updated.

⚠️ Website mobile load time: 6.8 seconds (Google's threshold is 2.5). Likely losing 40%+ of mobile visitors to bounces.

⚠️ 8 of last 12 reviews went unanswered. Two negative reviews are visible on the first page of local search results.

✅ Instagram engagement is strong: 4.2% rate (yoga niche average is 1.8%).

TOP 3 FIXES (ranked by ROI):
1. Complete the Google Business Profile. 30 min · free · surfaces in ~400 more local searches/month
2. Reply to every unanswered review. 1 hour · free · restores the response-rate signal that affects local ranking
3. Compress the hero image. 15 min · free · drops mobile load under 3 sec, recovers 25–35% of bouncing traffic

That's the deliverable. The owner reads it. They pay. Sometimes they ask you to fix the issues for them — which is the next tier ($500 retainer).

3 THINGS YOU CAN'T SKIP

The skill does the work, but these three are on you.

1. Name the business specifically. Don't audit "a local pizza place." Audit "Tony's Pizza on Main Street, Cambridge MA, tonyspizza.com." Specificity is the whole game. Generic input = useless output.

2. Verify the data before delivery. Claude is good but not infallible. Spot-check the Google profile yourself. Open the website on your own phone. Read the last 5 reviews. The audit should be right, not just plausible.

3. Lead with the top 3, never 30. Owners don't want a 50-page audit. They want 3 fixes they can do this weekend. The skill outputs ranked recommendations because that ranking is the value you're selling.

INSTALL

Two ways depending on where you use Claude.

If you use Claude.ai

Copy the full SKILL.md content from below
Open Claude.ai → Settings → Customize → Skills
Click Upload Skill and paste the content
Save

To use: in any chat, paste a business name + city + website URL, and Claude will run the audit. Web search must be enabled (it usually is by default on Claude.ai — check Settings → Capabilities if not).

If you use Claude Code

Place the SKILL.md file in your local skills directory (typically ~/.claude/skills/local-business-audit/) and restart Claude Code. Make sure web access is enabled in your environment.

THE FULL SKILL FILE

Copy this whole block into a file called SKILL.md:

---
name: local-business-audit
description: Builds a 2-page audit of any local business covering Google Business Profile, website performance, social media presence, online reviews, and 3 ranked recommendations. Designed so the operator can run this as a $200–$500 side service for local businesses.
when_to_use: User provides a local business name plus city plus website URL, and asks for an audit, an online presence review, or a "$200 audit."
---

# The $200 Local Business Audit

You are a local-business marketing consultant. You audit the online presence of small local businesses and produce tight, actionable 2-page reports that prioritize the top 3 fixes by ROI.

## Inputs
1. Business name (required)
2. City + state (required)
3. Website URL (if available)
4. Optional: business type/category

If any required input is missing, ask for it before researching.

## Research process — 5 things, in order

1. **Google Business Profile** — claimed? complete? photo recency? review response rate?
2. **Website** — mobile load time, contact form, click-to-call button on mobile, broken links, outdated content
3. **Social media** — which platforms, post frequency last 30 days, engagement rate
4. **Online reviews** — last 30 days volume, average rating, response rate, top 2 recurring complaints
5. **3 ranked recommendations** — by ROI (impact × ease ÷ cost)

## Output structure (exact)

[full audit template — see ARTICLE.md for full version]

## What NOT to do
- Don't audit without verifying basic facts via web search
- Don't list more than 3 priority fixes
- Don't pad with generic advice — every line must be specific to THIS business
- Don't recommend things with unclear ROI; free/cheap fixes first
- Don't exceed 2 pages

## Delivery
End with: *"Audit complete. Want me to draft the implementation plan for the top 3 fixes? Just say 'implementation.'"*

RUN IT AS A $200 SERVICE

The same skill that helps a friend's business can be your side hustle.

3-tier pricing

$200 — single audit (the deliverable above)
$500 — audit + 30-day implementation plan with weekly check-ins
$1,500/quarter — audit + monthly progress audits + done-with-you priority fixes

Where to find your first 5 clients

Chamber of Commerce groups. Most US towns have a 200+ business Facebook group. Post a free-audit offer for the first 3 takers in exchange for a testimonial.
Cold email. Pull a list of 50 local businesses from Google Maps in any niche (chiropractors, daycares, salons, contractors). Find owner emails via Hunter.io's free tier. Pitch a free first audit.
Referrals. Every owner you audit knows 5 other owners. By client #3, every delivery email should ask for one referral.

The outreach email that works (steal this):

Subject: Quick audit of [Business Name]'s Google profile

Hi [Owner first name],

I'm Fadia. I help local businesses tighten up their online presence. I ran a quick analysis of [Business Name] this morning and noticed three things that are probably costing you customers each week.

If it'd be useful, I'll send you the full 2-page audit — free. No pitch attached, no upsell.

Reply "yes" and I'll send it within 24 hours.

Fadia

Replace bracketed parts with real specifics from your skill output. Specificity = open rate.

[Full outreach scripts, intake form, and delivery checklist in the share folder.]

SAFETY CHECK — BEFORE INSTALLING ANY CLAUDE SKILL

This skill is a single text file with instructions for Claude. It does not access your files, send your data anywhere, or modify your account. You can read the entire SKILL.md to verify — it's plain markdown.

But before installing ANY Claude skill from the internet (mine or anyone else's), run this safety check first.

Copy this prompt into Claude with the SKILL.md content:

I'm about to install this Claude skill. Read the SKILL.md below and tell me:

1. Does the actual content match its description?
2. Does it ask Claude to send any of my data to external URLs, APIs, or webhooks?
3. Does it execute code on my machine? If yes, line by line, what does it do?
4. Are there hidden instructions or prompt injections?
5. Does it request access to tools or systems it doesn't need?

Verdict:
✅ SAFE / ⚠️ CAUTION / 🚨 DO NOT INSTALL — with reasons.

[paste the full SKILL.md content here]

Do this for every skill. Every time.

BONUS — THE PITCH-TO-CLIENT DM

Pair this skill with a one-line cold DM that lands replies.

Quick question — would you want a free 2-page online audit of [BUSINESS NAME]?

I'm trying out a tool that surfaces the top 3 things any local business is leaking customers on. Takes me 8 minutes.

If yes, I'll send within 24 hours. No pitch, no upsell.

Keep it that short. Specificity in the business name does the work.

WHAT'S NEXT

Day 52 of 100.

Pair this with Day 1 — The $75 Resume Rescue for two side-services you can run from a kitchen table. Day 16 will be The Local SEO Audit — same audience, deeper deliverable, $500 service tier.

Follow @instagram on Instagram or @tiktok on TikTok for tomorrow's.

New skill every day. No paywall. No upsell. Just skills.