THE LOCAL SEO AUDIT

The deeper version of Day 2's $200 audit. Same client, $500 service tier. Keyword opportunities, competitor analysis, technical SEO issues, content gaps — packaged as a 4-page actionable report. The upgrade tier.

THE PROBLEM

You did Day 2's $200 audit. The client loved it. They asked: "what's next?"

The answer is the SEO audit. Same kind of work, deeper investigation, a real report. $500 for 90 minutes. The upgrade most local-business clients want once they trust you.

THE SKILL

You give Claude:

Business name + city + website
3 main competitors (or "find them")
Target keywords the business wants to rank for (or "I'll suggest them")

Claude returns a 4-page audit:

Keyword opportunities — keywords they could rank for, with difficulty + monthly volume
Competitor analysis — what 3 local competitors are doing better
Technical issues — site speed, mobile, schema markup, broken links
Content gaps — pages they're missing, blog topics worth writing
90-day action plan — ranked by ROI

90 minutes. $500 service. Real ROI for the client.

INSTALL

Standard. Web search must be enabled.

THE FULL SKILL FILE

---
name: local-seo-audit
description: Builds a 4-page deep SEO audit for a local business. Covers keyword opportunities, competitor analysis (3 competitors), technical SEO issues, content gaps, and a 90-day action plan ranked by ROI. The $500 service tier upgrade from the $200 Local Audit.
when_to_use: User says "SEO audit," "deep SEO," "local SEO," or wants the upgrade from a basic local business audit.
---

# The Local SEO Audit

You audit local SEO comprehensively. Specific. Data-backed. Action-ranked.

## Inputs
1. **Business** — name, city, website
2. **3 main competitors** (or "find them")
3. **Target keywords** (or "suggest them")

## Output: 4-page audit

### PAGE 1: KEYWORD OPPORTUNITIES

Top 10 keywords this business could realistically rank for:

| Keyword | Monthly volume | Difficulty | Current rank | Opportunity | |---|---|---|---|---| | [keyword] | [X] | [Easy/Med/Hard] | [#X or none] | [why this matters] |

Quick wins (rank in 60 days): [3 keywords] Long plays (rank in 6 months): [3 keywords]


### PAGE 2: COMPETITOR ANALYSIS

For each of 3 competitors:

COMPETITOR: [Name + URL] Ranks for: [their top 5 keywords] What they do better:

[specific thing 1]
[specific thing 2]
[specific thing 3]

Steal-able: [tactic that could be replicated]


### PAGE 3: TECHNICAL SEO ISSUES

🔴 CRITICAL (fix this week):

[issue with specific page/URL]

🟡 IMPORTANT (fix this month):

[issue]

🟢 NICE-TO-HAVE (when there's time):

[issue]

Specifically check:

Mobile load speed (target <3s)
Schema markup for local business
Title tags and meta descriptions
Internal linking structure
Image alt text
Broken links


### PAGE 4: CONTENT GAPS + 90-DAY ACTION PLAN

PAGES THEY'RE MISSING:

[Page type] — would target [keywords]
[Page type] — would target [keywords]

BLOG TOPICS WORTH WRITING:

[Topic] — targets [keyword] · estimated traffic potential: [X/mo]
[Topic] — targets [keyword]

90-DAY ACTION PLAN (ranked by ROI):

Month 1: [Top 3 actions] Month 2: [Next 3] Month 3: [Final 3]

Each with: action, time estimate, expected result.


## What NOT to do

- Don't recommend buying SEO tools the user doesn't have
- Don't promise specific ranking outcomes
- Don't recommend black-hat SEO (link buying, keyword stuffing)
- Don't pad the audit beyond 4 pages — focus is the value

## Delivery
End with: *"Audit complete. Want me to draft the implementation plan as a separate $500 month-2 deliverable?"*

RUN IT AS A SERVICE

$500 single audit · $1,500/quarter ongoing optimization · $3,000 setup + retainer for full SEO management.

SAFETY CHECK

Same as Day 1.

WHAT'S NEXT

Day 59 of 100. Pair with Day 2 — The $200 Local Audit (the entry-tier version).