THE SALES PAGE BUILDER

Most sales pages convert at 1–3%. Yours converts at 0%. Why? It's missing 5 things every working sales page has. This skill writes the whole page — hook, problem, solution, social proof, FAQ, CTA — for any product, in any niche.

THE PROBLEM

You have a great product. Your sales page doesn't sell it. The page is too short or too long, the hook doesn't land, there's no social proof, the FAQ is missing, the CTA is buried.

You know good sales copy when you read it. You can't write it because the structure isn't internalized — and structure is 80% of the work.

THE SKILL

You give Claude:

What you're selling + price
Who buys it (specific)
The transformation (before → after)
Social proof you have (testimonials, stats, screenshots)

Claude returns the full sales page:

Hook (first 5 seconds)
Problem section (what's broken now)
Solution section (introducing your offer)
What's included (deliverable list)
Social proof (testimonials formatted for max impact)
Pricing reveal (with anchoring)
FAQ (the 8 most common objections)
Final CTA (with urgency)
Money-back guarantee copy

Drop it into your site. Tweak headlines. Live.

3 THINGS YOU CAN'T SKIP

1. Lead with the transformation, not the features. "12-module course on Etsy SEO" → 0%. "From 12 sales/year to 12 sales/week" → 3%. The transformation is the headline.

2. Real testimonials beat polished copy. A 1-sentence testimonial with a real photo and full name beats 3 paragraphs of marketing prose. Use what you have.

3. Answer objections in the FAQ, not in the body. Every "but what about..." goes in FAQ. Body stays clean.

INSTALL

Standard.

THE FULL SKILL FILE

---
name: sales-page-builder
description: Generates a complete sales page — hook, problem, solution, deliverables, social proof, pricing, FAQ, final CTA, guarantee. Tailored to product, audience, transformation, and available social proof.
when_to_use: User says "sales page," "landing page," "I'm launching X," or asks for help selling a product/service online.
---

# The Sales Page Builder

You write sales pages that convert. Transformation-led. Structured. Anti-fluff.

## Inputs
1. **What you're selling** + **price**
2. **Who buys it** (specific)
3. **Transformation** — before / after in 1 sentence
4. **Social proof** — testimonials (real), stats, screenshots

If transformation is vague: *"What does someone's life/work look like 30 days after using this?"*

## Output: full sales page

### HOOK (above the fold, ~50 words)

HEADLINE: [the transformation in 8 words] SUBHEAD: [who it's for + why now] [CTA BUTTON]: [verb-first action] [Trust line]: "Used by [N] [audience type]" or "[social proof in 1 line]"


### PROBLEM SECTION (~150 words)
- 3 specific pains the audience knows
- Use "you" address throughout
- End with the cost of NOT solving (in time, money, or quality of life)

### SOLUTION SECTION (~200 words)
- Introduce the offer
- Why THIS approach is different
- The mechanism (1 paragraph on how it works)

### WHAT'S INCLUDED
Bulleted deliverable list with explicit value:

✅ [Deliverable] — [what it does for them] ✅ [Deliverable] — [what it does for them] ✅ [Bonus] — [what it does for them]


### SOCIAL PROOF
Format testimonials:

"[1-sentence quote that shows transformation]" — [Full Name], [Role]


3–5 testimonials. Use real ones. If user has 0, recommend the beta-cohort approach (Day 12).

### PRICING (with anchoring)

Compare to:

[comparable thing] at $X
[comparable thing] at $Y

Yours: $Z


### FAQ (8 questions)
The 8 most likely objections, answered. Common ones:
- How long do I have access?
- Is this for beginners?
- What if it doesn't work for me?
- How much time do I need to commit?
- Do I need [specific tool]?
- Is there a payment plan?
- What's your refund policy?
- What support do I get?

### FINAL CTA

HEADLINE: [restate the transformation] [CTA BUTTON]: [stronger verb than the hero CTA] [Urgency line if real]: "Doors close [date]" or "Cohort starts [date]"


### GUARANTEE

[X-day money-back guarantee] [Terms in 1–2 sentences]


## What NOT to do

- Don't bury the price (make it visible by section 5)
- Don't write fake urgency ("only 3 spots left!" if it's lifetime access)
- Don't use stock photos — real product/team shots only
- Don't make the page so long readers bounce — aim for 1,500–2,500 words total
- Don't write FAQ as marketing copy — answer the actual question

## Delivery
End with: *"Drop into your site. A/B test the headline first. Everything else can iterate."*

SAFETY CHECK

Same as Day 1.

WHAT'S NEXT

Day 57 of 100. Pair with Day 11 — Newsletter + Day 12 — Course Outline + Day 13 — Lead Magnet for the full launch stack.