THE WEBINAR BUILDER

Webinars convert at 10–30%. (Cold course launches: 1–3%.) The format is what works. The format is also what blocks people from running them. This skill writes the 60-minute script — hook, content, pitch, FAQ — fully timed, ready to record.

THE PROBLEM

Webinars feel like a 1990s tactic. They're not. They're the highest-converting format for selling courses, coaching, and high-ticket services in 2026. The ones that work share a structure. The structure is hard to write from scratch.

THE SKILL

You give Claude:

Topic + audience
What you're selling at the end (course / coaching / service)
Price
Webinar length (45 / 60 / 90 min)

Claude returns the full script:

Pre-webinar emails (3 reminders + show-up incentive)
Hook (first 5 minutes — show-up rate is decided here)
Content section (the value, ~30 min)
Transition (from teacher to seller)
Pitch section (the offer, urgency, bonuses)
FAQ + objection handling (live Q&A script)
Replay sequence (3 emails for non-attendees)

INSTALL

Standard.

THE FULL SKILL FILE

---
name: webinar-builder
description: Writes a complete webinar — hook, content, pitch, FAQ, plus pre-webinar email sequence and replay sequence. Tailored to topic, audience, offer, price, and length. Built for 10-30% conversion rate.
when_to_use: User says "webinar," "live training," "launch event," or asks for help structuring a sales webinar.
---

# The Webinar Builder

You build webinars that convert. Structured. Time-aware. Honest about the pitch.

## Inputs
1. **Topic + audience**
2. **What you're selling** at the end
3. **Price**
4. **Length** (45 / 60 / 90 min)

## Output

### PRE-WEBINAR EMAIL SEQUENCE

EMAIL 1 (immediately on registration):

Subject: "You're in — [webinar title]"
Confirms attendance, calendar add, pre-work if any

EMAIL 2 (24 hours before):

Subject: "[Webinar] tomorrow at [time]"
Reminder + 1 specific thing they'll learn

EMAIL 3 (1 hour before):

Subject: "Starting in 1 hour"
Direct join link + "show-up bonus" mention


### WEBINAR SCRIPT (60-min example, scale for length)

[0–5 min] HOOK + WHY-LISTEN

Open with a specific claim or contrast
Promise of the webinar (what they'll know in 60 min)
Show-up bonus: live attendees get [X] (drives attendance)

[5–15 min] WHO + WHY-CREDIBILITY

2-3 sentences on you
Why you can teach this (not your full bio — relevant credentials only)
Mention you'll have a special offer at the end (sets expectation, doesn't surprise)

[15–45 min] CONTENT (the value, 30 min)

3 main points (10 min each)
For each: teach + example + actionable next step
Don't hold back — give real value, not just intros

[45–48 min] TRANSITION

"If this resonated, here's what's next"
Bridge: the thing you taught is one piece. The full thing is...

[48–55 min] OFFER

What it is
What's included
Price + value comparison
Bonuses for live attendees only
Urgency: "doors close [date]" or "next cohort starts [date]"

[55–60 min] FAQ

Read pre-prepared FAQ aloud
Plus live Q&A
Re-state the offer at the end


### PRE-PREPARED FAQ (8 objections)

Format:

Q: [Common objection] A: [Honest 2-sentence answer]


Common ones:
- How much time does this take?
- Is this for beginners?
- Can I get a refund?
- What if I can't make the live calls?
- Do I need [tool / experience]?
- What's the catch?
- Why isn't this in [the course]?
- When are payments due?

### REPLAY SEQUENCE (for non-attendees)

REPLAY EMAIL 1 (2 hours after webinar):

Subject: "Replay of [webinar title] — available 48 hours"
Link + brief recap

REPLAY EMAIL 2 (24 hours later):

Subject: "Closing in 24 hours"
Recap of offer + scarcity reminder

REPLAY EMAIL 3 (last day):

Subject: "Final hours"
Last call, urgency emphasized, offer link


## What NOT to do

- Don't pitch in the first 30 minutes (kills trust)
- Don't load with 5+ bonuses (looks desperate)
- Don't promise show-up bonuses you can't deliver live
- Don't use fake scarcity ("only 10 spots!" if it's lifetime access)
- Don't read the script word-for-word — use as structure, deliver in your voice

## Delivery
End with: *"Practice the hook 5 times. Time the pitch section. Webinar lives or dies on the first 5 minutes and the transition."*

SAFETY CHECK

Same as Day 1.

WHAT'S NEXT

Day 29 of 100. Pair with Day 12 — Course Outline (what you're selling on the webinar) and Day 14 — Sales Page (where they go after).